State Department Spending $75K On ‘Food Diplomacy’ In India
By Adam Andrzejewski for RealClearPolicy
The US Mission to India will spend up to $75,000 to promote “cultural and culinary diplomacy” by making cooking videos and going on “foodie walks” in major cities in India, according to a grant notice from the US State Department.
The program will use social media to demonstrate the US-India strategic partnership “through cultural and culinary diplomacy,” as well as, “generate increased demand and interest in US foods, and maintain a positive perception of US-India relations.”
It also aims to “engage in a two-way conversation with the Indian consumer, focusing on the significance of the US-India relationship, and the importance of food for both country’s multicultural national identity, to promote growth, prosperity, and trade.”
While these are important goals, the State Department should reconsider the way it’s trying to achieve them.
RELATED: US Giving $125K To Saudi Arabia For Women’s, Youth Sports
The grant notice says that these goals will be achieved by making videos in major metropolitan areas like New Delhi, Kolkata, Mumbai, Chennai, and Hyderabad that “showcase traditional Indian dishes/cuisines and demonstrate where ‘fusion’ US-origin ingredients are being incorporated .”
These videos will include officials from the US Embassy participating in cooking demonstrations with local chefs, as well as going on “foodie walks” to explore local cuisines.
Support Conservative Voices!
Sign up to receive the latest political news, insight, and commentary delivered directly to your inbox.
While it’s unclear how American officials going on a “foodie walk” through New Delhi will strengthen US-Indian relations, what is clear is that $75,000 is an excessive amount of money to grant this project.
Syndicated with permission from Real Clear Wire.
The #WasteOfTheDay is brought to you by the forensic auditors at OpenTheBooks.com.
The opinions expressed by contributors and/or content partners are their own and do not necessarily reflect the views of The Political Insider.