Sanjeev Kapoor’s Culinary AI Platform Tinychef Acquires Zelish Meal Planning & Shopping App
Bahubali Shete, Asha Shete and Tinychef, the culinary artificial intelligence platform of famed Masterchef Sanjeev Kapoor, is set to acquire Zelish for an undisclosed amount. Techstars accelerator and company backed by Bosch and Siemens Home Appliances, Zelish was founded two years ago by Rakesh Edavalath, Saakshi Jain and Arpit Joseph.
By acquiring Zelish, Tinychef will also have access to the 125,000 users of the application, 35% of whom are monthly active users.
Speaking on the acquisition of Zelish, the co-founder said Saakshi Jain. “With Tinychef pictured, users can expect a completely hands-free experience. We look forward to the Zelish app spreading across the Indian subcontinent and also strengthening its global presence in the North American market. “
Rakesh Edavalath, co-founder of Zelish added: “Most people who run the kitchen complain that there is a constant back and forth between using their phone and handling those tasks. People will soon be able to enjoy the Zelish experience with voice assistants like Alexa instead of back and forth on recipe videos. “
Almost 4 million recipes have been requested and over 1.7 million meals have been prepared using the Tinychef skill on Alexa in India alone and over half a million recipes have been prepared in Zelish’s aid last year, according to a statement.
“Tinychef already has over one million users and over 100,000 monthly active users in India and within a month of its launch it has gathered over 25,000 users in North America, most of the user base belonging to the US and Canadian markets, ”added statement said.
The company has raised more than $ 2 million in venture capital. The latest round of funding of $ 1 million was led by accelerator Venture Catalysts. Tinychef is also part of the inaugural cohort of Google for Startups Accelerator: Voice and AI Accelerator Program.
Zelish allows users to plan meals, purchase ingredients, and cook based on recipes from celebrity chefs and influencers like Ranveer Brar & Hebbar’s Kitchen.
Tinychef Co-Founder Bahubali Shete said: “I am very happy to bring Zelish to Tinychef, that would be an understatement given the potential of the combined solution, the team and the partnerships that we bring together. I am really optimistic that we are making Tinychef as the default kitchen assistant for all kitchens around the world. “
“I have always tried to make an impact on cuisines in India and around the world with simple, healthier recipes and tips that households love. I can’t wait to see kitchens around the world become even simpler. with these two wonderful brands combined into something even more powerful, ”added celebrity chef Sanjeev Kapoor, co-founder of Tinychef.
The app currently has a 40 percent user retention rate and grocery store pilots have seen nearly 50,000 users / month add ingredients to shopping lists on app / partner channels. Going forward, this acquisition should help Tinychef achieve 70% MoM growth.