Trevor Lawrence has been an NFL player for less than 24 hours, but the Jacksonville Jaguars quarterback is already breaking records.

According to ESPN’s Michael DiRocco, Lawrence broke the record for merchandise sales by a draft pick on the first night of the NFL Draft. Fanatics, which is a licensed merchandise and apparel partner for the NFL and Jaguars, claims Lawrence doubled the sales of the former record holder. The previous record didn’t last very long, as it was set by Joe Burrow after the Cincinnati Bengals drafted him a year ago.

Sales figures include merchandise, souvenirs and presale orders for Lawrence sweaters. Justin Fields, who was drafted by the Chicago Bears, placed second behind Lawrence.

While Lawrence’s record is a testament to his potential, it also says a lot about the current strength of the NFL brand. It is no coincidence that the last two picks in the No. 1 overall standings set the record for merchandise sales on draft night. The fact that they are quarterbacks helps, but the records prove that the NFL has never been as popular as it is today.

Jaguars fans desperately need a winning team and they are hoping Lawrence can give them one. They’ve already shown Lawrence how excited they are for him in another way, and the former Clemson star returned the favor impressively.